What is the difference between local SEO and national SEO?
Here we will explain to you how local SEO works, and how national SEO works. This will help your startup SEO strategy get started with these simple tips. But furst we must understand what is SEO.
What Is SEO?
First we must understand, what is SEO?. The key about SEO is that it’s about setting up your website in a specific way that makes it easy for potential customers to find you online with search queries.
Now that you have done lots of research and have great content, you optimized your website tags, titles and categories. But you are still not seeing a difference?
Because all SEO is not created equal.
Every technique is different.
Just like you have different brands of cars, with some cars being low-mid quality, and others being premium automobiles.
SEO companies are the same, with some being in the low quality range, and others being in the professional SEO services category.
What makes one SEO company better than another?
Well, What makes one car better than another? Just like low end car’s mostly come with cloth interior only, and high end car’s come with leather standard. Many SEO companies can only provide you the cloth interior. Tampa Bay Marketing can provide you with the leather interior option.
Depending on your industry, you might need both national SEO and local SEO, or just one or the other.
Dont be mistaken, SEO strategies for local and national SEO can be accomplished for any website if done properly.
So How Do I Get It To Work?
The simplest answer is effective content.
You must have good website content (what is content?) using the right keywords, informative information, pictures, videos and more. By using your unique knowledge you can leverage your content to become like a rocket before take off. Launching your website up to the top of the search engine result pages with an amazing website and optimized website content.
Local SEO is about location based keywords, and is popular with small or local businesses. But this is quickly changing as many big brand companies are stepping into this space.
If you are a local pizza store and only have a few locations in New York City, you might be focusing on local keywords like ‘New York City Pizza’.
The advantage to local SEO is that these keywords are usually less competitive, so it can be easier to rank your website for these keywords. These are called long tail keywords.
Benefits of Local SEO
- Promote your business to a specific local geographic location.
- Local SEO is more cost effective and show faster results.
- Local SEO is great for local businesses like plumbers, electricians, general contractors, hvac, car mechanics, lawn services, dentists, restaurants, lawyers, accountants, bakeries, catering, and beauty salons. Local companies within a 100 mile rage for example.
National SEO is more competitive because they keywords are more generic. With generic keywords you are competing again many other brands.
If you are a national company selling your products and services nationwide across America you want to be focused on more general keywords.
The disadvantage of national SEO is that it can take longer to rank for these keywords.
Benefits of National SEO
- Promote your website to a country.
- National SEO is more complex and time consuming.
- Attract more website traffic nationally.
- National SEO is ideal for online businesses, industry experts, and, nationwide companies.
- If you are looking to sell more products online, increase revenue, or gain a wider audience, national SEO is a good solution.
What Is The Difference?
With local SEO you only want to cover a specific area with certain words. Using location based keywords.
With National SEO you want to promote the business in the entire country. So if you product can be found a the local mall, you dont need to worry about location keywords.
Conclusion: If you want local customers you will need local SEO. If you are selling a product online that can be found at Walmart or Amazon then you will need national SEO.
We Do Both!
Contact us today for a free quote and see how we can improve your website. We will work with you to create a custom SEO strategy that will improve your website.