Long tail keywords are the primary three or four keyword phrases that are very specific to your product, service or industry.
Long tail key phrases are unique to what ever it is that you are selling, and have a higher chance at giving you a sale.
Another easy way to look at long tail keywords literally, is too look at them like the long tail keyword dinosaur. Meet Mr Long Tail Dinosaur.
His head represents the ‘high’ search volume keywords, the body represents the ‘medium’ average search volume, and the tail represents the smaller search volume, (but very specific to your audience to your) niche.
Thus the name for long tail keywords.
The tail is what brings you paying customers that convert easily. They are searching for a very specific thing.
Long tail keywords are longer and more specific keyword phrases that users type into search engines when they are looking for more niche or specific information, products, or services. Unlike shorter, more generic keywords, long tail keywords are typically more targeted and have lower search volume but higher conversion potential. Here are the advantages of using long tail keywords in your SEO strategy:
- Targeted Audience: Long tail keywords allow you to reach a highly targeted audience. By focusing on specific phrases that align with the unique needs and preferences of your target audience, you attract visitors who are more likely to convert into customers. Since long tail keywords are more specific, they tend to capture users who have a clearer idea of what they are looking for.
- Lower Competition: Long tail keywords often have less competition compared to broader, more generic keywords. Many businesses focus on ranking for popular, highly competitive keywords, making it challenging to achieve top rankings. By targeting long tail keywords, you have a better chance of ranking higher in search results and attracting organic traffic.
- Higher Conversion Rates: Visitors who use long tail keywords are often further along in the buying process and have a clearer intent. They are specifically looking for what you offer, increasing the likelihood of conversions. Long tail keywords typically have a higher conversion rate because they attract visitors who have a specific need or are ready to make a purchase.
- Enhanced Relevance: Long tail keywords provide a higher level of relevance between search queries and your content. When your website’s content aligns closely with the user’s search intent, it increases the chances of your website appearing in relevant search results. This relevancy helps build trust and credibility with users and encourages them to engage further with your content.
- Opportunity for Content Expansion: Long tail keywords can inspire you to create more targeted and comprehensive content. By focusing on specific topics related to long tail keywords, you can provide in-depth information and address the specific needs of your audience. This content expansion enhances your website’s authority and can lead to higher visibility in search results.
- Voice Search Optimization: With the rise of voice search, users tend to use longer, conversational queries. Optimizing for long tail keywords can help you capture voice search traffic and cater to users who are increasingly relying on voice assistants like Siri, Alexa, or Google Assistant.
- Cost-Effective Advertising: If you’re running pay-per-click (PPC) campaigns, bidding on long tail keywords can be more cost-effective compared to broader, more competitive keywords. Long tail keywords generally have lower cost-per-click rates, allowing you to optimize your ad spend and target a more qualified audience.
This is what we call in the SEO world ‘unique knowledge’. Long tails keywords usually come from unique knowledge. Or a specific search for something
In summary, long tail keywords offer several advantages, including reaching a targeted audience, facing less competition, achieving higher conversion rates, enhancing relevance, inspiring content expansion, optimizing for voice search, and providing cost-effective advertising opportunities. Incorporating long tail keywords into your SEO strategy can help you attract qualified traffic, improve user engagement, and drive higher conversion rates.