What is website content? And do i need it?

Website content is any text, pictures, videos, documents, info graphics, and other data that help engage with your customer.

Content is the reason people search online, and visit your website in the first place. This is why you might have heard the term ‘Content is King’.

And this is the key to getting more organic website traffic, with content.

You want to create engaging content that is organized into different categories and allows your website visitors to navigate and search the pages easily.

The content should also be optimized so that it responds to keywords relevant to what is being searched for online. This is why it’s always smart to do keyword research and analyze the keywords you should be focusing on.

After you have done your keyword research you will need to find a good topic to write about.

Need website content ideas? Try this free title generator. The title generator will take your keyword and give you an idea for a topic. Type your main keyword of topic into the white box then click the white arrow (inside the green neon box) to get a random result. Here the result i was given was ’18 things about SEO Your Teachers Wouldn’t Tell You’. If you dont like that title for your content, just click the white arrow again to reload a new title suggestion.

Writing With A Goal In Mind

But most importantly the content should be relevant to what your customers would want to learn about more. It should answer their specific question or search query.

Make sure that your content is always providing value. This can also be called ‘unique knowledge‘.

Check what your competitors are publishing, is their content better?

For example a local plumber business could include how to’s and DIY guidelines for fixing simple water leaks or clogs.

Or A local Tampa SEO company could offer SEO tips.

But writing content that will bring action, engage with your audience, and compel them to do what you want them to do can be a different story. This requires many skills such as keyword research, high quality content creation, marketing, SEO, and knowing user behavior.

Types of Web Content

The types of website content can be classified into two main categories, text, and multimedia.

  • Text – The most popular form of website content online is still text. In recent years other forms of content have become more popular such as pictures, infograph’s, and videos.

    Good text content will follow the guidelines for online reading by breaking up the text with headers, bullet points, and short paragraphs. It will also have valuable links to internal pages and respected external websites.
  • Multimedia – The other types of website content are media, also known as multimedia. Which is any content that is not text.

    Multimedia is content like images, video, infographs, and memes. A new SEO strategy recently has been to embed Youtube video links into the website to help keep the reader more entertained while on your page.


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