Unique knowledge is information that goes above and beyond, and is “insider” information, unexpected, valued and memorable.
It should create an opportunity to engage with customers and create a dialogue, offering a very unique story behind the subject.
For example here is a piece of unique knowledge:
- Did you know that Coca-Cola owned organizations like the ‘Beverage Institute for Health and Wellness” established in 2004 and were made solely to misinform the public and government about the dangers of sugar?
- Did you know that bourbon distiller’s can only use their barrels once?
The above are great examples of unique knowledge. But remember to keep it something relevant to your company or industry.
This is different from job knowledge because job knowledge is a protocol that is followed. For example a bar tender making a mixed drink, using the approved recipe and correct amount of alcohol ratio.
How can you incorporate unique knowledge into your website? Contact us today to see how we can help you.