Unique Knowledge

Unique knowledge is information that goes above and beyond, and is “insider” information, unexpected, valued and memorable.

It should create an opportunity to engage with customers and create a dialogue, offering a very unique story behind the subject.

For example here is a piece of unique knowledge:

The above are great examples of unique knowledge. But remember to keep it something relevant to your company or industry.

This is different from job knowledge because job knowledge is a protocol that is followed. For example a bar tender making a mixed drink, using the approved recipe and correct amount of alcohol ratio.

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