After decades of doing local and national SEO, People still ask me “what does an SEO company do?” and “do i need SEO services?”
Below we will answer these questions in more detail.
But the short answer is yes, you need SEO more than ever for your website.
So, what is SEO?
SEO is simply the abbreviation for ‘search engine optimization’.
Many, many years ago the primary marketing strategy for small business and large business was too hire a lot of sales people, and have them cold call home and business phone numbers trying to sell you that product. Some companies still do this today. (With little results)
Organic SEO is King In 2020
Today the game has changed, and the key is to now get seen in the first few pages of Google.
The idea is simple, as you know yourself when you are searching on Google, the first few companies on the first page of Google have the best chance of getting a new lead, and making the sale.
Because 47% of people click on one of the first three links.
What Do SEO companies Do?
So, to the million dollar question. What does an SEO company do?
A lot actually.
They help you get to the top of Google by better optimizing your website. But not only this because this is just one of the many ways to increase a website ranking in Google.
There are more than 200 algorithms that Google uses to rank your website. Does your website pass all of these checks and balances?
Most likely not.
Does your website pass some of these checks?
Most likely.
What are some of the factors Google checks for?
Here is a well known list of some of the things Google checks for:
- Is there a website SSL certificate?
if so, Is the website SSL certificate up to date? - When was the last time the website was updated?
- Is your website mobile friendly?
- How fast does your website load?
- Does your website have good content?
- and about 195+ more factors.
Do you have the time to research, learn, and implement these strategies?
Most likely not.
For those who do, you have a brave heart.
The consequences of failure could mean losing sales, and worse, getting your website blacklisted forever.
And all this happens while your competitors grow and expand.
This is why you need to hire an experienced SEO company that understands the white hat methods to making your website better and getting more lead generation.
Contact us today for your Tampa SEO and Tampa Web design services.
What Services Should I Get With An SEO Company?
- Website structure analysis
- Website content analysis
- Off page analysis
- Monthly blog articles
- Monthly Keyword ranking reports
What SEO Services does Tampa Bay Marketing provide?
- Website structure optimization
- Website content optimization
- Off page optimization
- Monthly blog articles
- Monthly Keyword ranking reports
Click here to get a quote for our SEO services today.
What About the ‘Ad’ Results At The Top of The Page?
These three slots at the top of Google are called PPC (pay per click) and those companies are paying Google ‘X’ amount of dollars to have their website page listed there.
This space is being rented and the day you stop paying, the day you get removed from that ad slot.
It is better to show below these pad for ads and be the first organic search result because every organic click you get is essentially free.
SEO Is Never Over
Many customers ask me when is SEO complete?
The Fact is, Search engine optimization is never complete, but is closest to being complete when you have increased the rank of your website pages, and are getting more sales or new leads contacting you through your website.
When your website is optimized to better explain your products and services to your customers and Google, it’s a win-win for you because you get new leads and more sales.
The Family Car Vs The Ferrari
The best way to explain optimizing your website would be to compare it to a car.
And the people doing more upgrades to their car, the more car races they win.
Think of the upgrades to the car as the same as the monthly SEO work that is being done.
Each month, a new upgraded part on the car is another chance to win more races. The ones not upgrading their car’s, get left in the dust. Literally.
After the car has been upgraded, it’s now ready for the races.
Contact Tampa Bay Marketing today to see how we can help you.
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